Professional Organizations and Associations
- Ad2Madison
- American Advertising Federation
- American Marketing Association (AMA)
- Association of International Product Marketing & Management (AIPMM)
- Black Marketers Association of America
- Global Entertainment Marketing Academy of Arts & Sciences (GEMA)
- Internet Marketing Association (IMA)
- National Retail Federation (NRF)
- National Sales Network
- Public Relations Society of America (PRSA)
Trade Publications
- Advertising Age
- Adweek
In 2011 the three US trade publications Mediaweek, Brandweek, and Adweek were all merged into a single magazine – Adweek. - Business of Fashion
If this link won’t open in Chrome, try an Incognito window or another browser such as Firefox. - Chain Store Age
- Chief Content Officer Magazine
Must register (free) to access articles. - Chief Marketer
- Communication Arts
- Customer Relationship Management: CRM
- Digiday
- The Drum
- Exhibitor Magazine
- Glossy Magazine
- Marketing Dive
- Marketing News
- Marketing Week
- Quirk’s Magazine
- Retail Leader
- Sports Business Journal
- Strategies and Tactics
- Top Sales Magazine
Must subscribe (free) to access to articles. - Women’s Wear Daily
Scholarly Publications
- International Journal of Sports Marketing & Sponsorship
Most current year not available (embargoed). - Journal of Business Venturing
- Journal of Consumer Research
Print only
Content Credit
The content on this page was a collaborative effort between the WSB Business Library staff and the Business Communication team.