The Business Communication team at the Wisconsin School of Business developed the following resources on how to communicate with professional audiences through writing and presentations.
The following tips will help you create effective, audience-focused workplace documents in multiple genres and for multiple platforms.
Gen Bus 360 Style Guide
Includes
- Abbreviations & Acronyms
- Formatting Guidelines
- Page Numbering
- Title Page Requirements
Design Principles
Includes
- Audience-centered Design
- Parallelism
- Visual Hierarchies
- Lists & Headings
- Block Formatting
Report Strategies
Includes
- Title Pages & Titles
- Tables of Contents
- Executive Summaries
- Introductions & Conclusions
- Organization & Information Flow
Message Organization
Includes
- Organization & Information Flow
- Frontloading Positive or Routine Information
- Paragraph Structure
- Negative News Pattern
WSB Presenting and Writing Lab
The lab offers one-on-one & group coaching to WSB students working on presenting & writing assignments.
The lab supports WSB students with coursework in all classes except General Business 360.
Content Credit
The content on this page was developed by the WSB Business Communication team.