Professional Organizations and Associations
- Ad2Madison
- American Advertising Federation (AAF)
- American Marketing Association (AMA)
- Association of International Product Marketing & Management (AIPMM)
- Black Marketers Association of America (BMAA)
- Global Entertainment Marketing Academy of Arts & Sciences (GEMA)
- Internet Marketing Association (IMA)
- National Retail Federation (NRF)
- National Sales Network (NSN)
- Public Relations Society of America (PRSA)
Trade Publications
- Advertising Age
- Adweek
- Business of Fashion
If this link won’t open in Chrome, try an Incognito window or another browser such as Firefox. - Chain Store Age
- Chief Content Officer Magazine
Must register (free) to access articles. - Chief Marketer
- Communication Arts
- Customer Relationship Management: CRM
- Digiday
- The Drum
- Exhibitor Magazine
- Glossy Magazine
- Marketing Dive
- Marketing News
- Marketing Week
- Quirk’s Magazine
- Sports Business Journal
- Strategies and Tactics
- Top Sales Magazine
Must subscribe (free) to access to articles. - Women’s Wear Daily (WWD)
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Scholarly Publications
- International Journal of Advertising
- International Journal of Research in Marketing
- International Journal of Sports Marketing & Sponsorship
- Journal of Advertising
- Journal of Business Venturing
- Journal of Consumer Research
- Journal of the Academy of Marketing Science
- Journal of Consumer Psychology
- Journal of Fashion Marketing and Management
- Journal of Interactive Marketing
- Journal of Marketing
- Journal of Marketing Research
- Journal of Nonprofit & Public Sector Marketing
- Journal of Research in Interactive Marketing
- Journal of Retailing
- Journal of Retailing and Consumer Services
- Marketing Science
- Psychology & Marketing
- Sport Marketing Quarterly
Content Credit
The content on this page was a collaborative effort between the WSB Business Library staff and the Business Communication team.